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Made for you and her

Our collections are based on the current trends and are continually evolving. Our products are designed for easy wear and comfort and we just love our little people wearing them to match. Shop now for the perfect gift.

We have also released beautiful, natural beechwood teething rings and 100% canvas high chair tote bags to the collection.



Founded in 2018, Newcastle Australia, SHELBYS offers high quality and affordable scrunchies and topknots that are designed for the everyday modern woman, mother, tiny tots and bubbas.

The journey began after starting a family and wanting my “look” to be trendy and stylist whilst leading a busy life. That’s how the scrunchie and topknot became the house hold essential. Adding that extra flare, convenience and style to the everyday hair-do.

We introduced the Tiny Tot and Topknots so that we could create a line that was accessible to both adults and children. We love that Mums and bubs can match, sisters can match, besties can match and a whole tribe can match.

Each collection is carefully chosen based on the current fashion and trends. We like to keep our collection fresh by introducing a new collection each season. We are always on the exciting quest for new and current colours, prints and textures.

We have also released our natural beechwood teething rings and our 100% cotton highchair tote bags.

All items are proudly hand made in Australia. 

Check out our store and special offers, and get in touch with questions or requests.



We would love to hear from you. For general questions or feedback, please get in touch with us. We will endeavour to respond to your email within 48 hours.

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